consumer shopping behaviors

The Questions:

• Are people aware of your product?
• Do you understand what consumers need so you can develop a successful new product or improve an existing one?
• How do people figure out where to go to purchase your product and what do they do when they get there?
• Do they shop online or in a store?
• Do they want to talk to salesperson?
• Are they on their phones while at the store?
• Which areas in the store are more effective than others?
• How do they decide between brands, models, styles? Cost? Product lines?
• What ultimately drives them to make the decision and how can you influence their behavior? What do they look at?
• Is the signage in the store doing its job?
• Are point-of-purchase materials helpful?
• What’s on the package that attracts attention so they pick it up?
• What does the label communicate to the customer?
• What information are they looking for?
• What do the different colors say to them?
• Which images have the most impact?

 

 

The Solution:

Physiognomy Research works with a number of partners that specialize in different methodologies to help us develop the perfect research process for your distinct situation.

 

In addition to our online, in-person and mobile research tools, Eye Tracking can capture where people are looking and what they are engaging with.

• Informs signage, menu boards, restaurant layout
• Life-size captures real behavior
• Can measure impact on sales or interest