explore the challenge

Wouldn't it be great if our package won an award? Or, if we could be the number one product in our product category.

Objective Finding

• Determine Objectives = Identify area(s) of exploration

Fact Finding

• Bracketing Session = What we know and what we think we know
• In-home and In store Ethno's and creative consumer groups = Observe behaviors and identify unarticulated needs

Problem Finding

• Identify Themes