in-person & in-context

When we connect with consumers it is more than just a focus group or interview. We worked with a group of parents choosing a school for their child with learning disabilities. We used images of paintings and had them pick a image that represents the school to them. We've used journaling, diaries, ideation sessions where we brainstorm superheroes.

 

With other groups we've done rapid prototyping. They take everyday materials (cardboard box, string, etc. and create the product so they can articulate what the product could be. This brings the focus group to a hands-on 3d version instead of just words.

Virtual Reality Testing

  • Can capture where people are looking and what they are engaging with
  • Informs signage, menu boards, restaurant layout
  • Life-size captures real behavior
  • Can measure impact on sales or interest

Focus Groups

We utilize creative approaches to focus groups to understand the psychology behind the behavior

  • Images
  • Emotions
  • Pictures

One-on-one interviews

 

Panels

  • specific to a category
  • for long-term studies
  • always have access to an interested group of people.

Phone Interviews

In-home observation

  • Patients & Caregivers
  • Medications, Prosthetics, Equipment, Lifestyle

Healthcare Facilities

Purchase intercepts and observations