Product Usage & Design Understanding

The Problem(s):

Your product isn’t performing as expected and your team is trying to figure out why. Is it because consumers aren’t aware of your product? Is the appearance appealing to consumers? What about performance?

 

You are getting consumer complaints around the effectiveness of your product and ease of use. Do you need to go "back to the drawing board?"

 

Sales are down and you are wondering if you are meeting consumers expectations? What exactly do they expect from your product?

 

Technology has changed and it offers new opportunity to develop products. Is there a gap in the market and a new product is needed? If so, what is it?

 

Where do you start, how do you finish and how do you improve your product or service?

 

The Solution:

Physiognomy Research works with a number of partners that specialize in different methodologies to help us develop the ideal research process for your unique situation. We will manage the project from recruitment and data analysis to reporting and product development. We have to general approaches.

 

Our traditional approach is to work with consumers to develop what they need and report that information to you.

 

Our more interactive comprehensive approach brings a product to market faster. We will facilitate designers or product developers work hand-in hand with consumers.